Bernie and Bunny Filler, May 19th, 2014

Muhlenberg College: Trexler Library Oral History Repository
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00:00:00 - Family History

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Partial Transcript: SC: Today is May 19th, 2014, and first interview with Mr. Filler. So I would like you to just go back and talk about your history, your full name, when you were born, where you were from, and then we will go from there.

BF: Okay. My full name is Bernard J Filler. I was born in New York City; I can’t remember which hospital it was in. I was born October 2, 1932, New York Hospital. I lived in the Bronx.

00:10:32 - Early Job History

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Partial Transcript: SC: So as far as- Those were all the jobs that you had before you came to the Lehigh Valley?

BF: No.

SC: Well tell me more about the jobs that you had.

BF: I worked for my uncle for about two years. I guess somewhere along the line we got married, and I had a very close friend in FIT. We were very friendly. He had gotten a job in South Carolina and ended up managing three factories there. He called me one day and said how would you like to move to South Carolina?

GE: And this is what, the 1960s?

BF: [19]50s.

00:28:33 - Rosenau Company

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Partial Transcript: SC: And Rosenau was R-O-S-E-N-A-U?

BF: Yes.

Bunny: I think it was two N’s.

SC: Was it? Yeah, I’ve seen it with two N’s.

GE: The company that you were with for seven years, was that Cinderella?

Bunny: That was Rosenau.

GE: Rosenau owns it and Cinderella’s just the brand?

BF: Yeah, Rosenau.

00:39:53 - What Bernie Manufactured

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Partial Transcript: GE: May I just go back a second to make sure I’m clear. So when you went into your own business, tell me what kind of garments were you making again?

BF: Blouses.

GE: Blouses. Anything else or just blouses?

BF: Just blouses.

GE: Women’s blouses?

BF: Women’s blouses.

GE: And they were made from what kind of fabric?

BF: Mostly cotton.

GE: Cotton and knits.

BF: No knits. Knit manufacturers were a different category.

Bunny: It was Personal Sports Wear and Breckenridge.

00:47:04 - Atlantic Apparel Association

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Partial Transcript: SC: Did you belong to any of the associations?

BF: I belonged to the Atlantic Apparel Association. Which everybody did.

GE: That was the one with Arnold Delin?

BF: Yes. When I joined there were about a hundred and some odd members. By the time I left there were maybe 20 left.

GE: So by the time you retired, in the late 1990s, this was pretty much gone from the area?

BF: Yes.

SC: And that was late. So many people were out way before that.

BF: Well, that’s because I was good.

00:49:47 - Involvement in the Jewish Community

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Partial Transcript: GE: Right. Would you like to share- Matt, we’ll ask you if you have any questions. But would you like to share with us a little bit about the Jewish community when you came, both what you came, what it was like, and also what you’ve observed? You’ve been here now I think you said 48 years?

Bunny: Forty-eight years. But he’s been here longer.

GE: What has it meant to you being part of the Jewish community here, and what was that like, here in Allentown?

BF: Well we got married and we wanted to have a family and wanted them to be Jewish. So we decided we would join a synagogue. So I went shopping, and I went to Beth El first and talking to them I found that they were pretty well booked up, and if I joined that synagogue I would have to sit in the back, in a different room in the back for services, for holidays because all the seats, or a good number of the seats belong to old congregants.

GE: This was about what year?

Bunny: 1966-67.

00:52:43 - Connection Between the Jewish Community and the Garment Industry

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Partial Transcript: SC: Do you think there is a reason why people in the Jewish community became involved in the garment industry overall?

BF: That’s what they were doing when they came from New York.

GE: So even let’s say why in New York? In other words, what do you think was the association between Jews and the garment industry?

BF: Because they couldn’t get jobs in industries. You couldn’t work for GM, you couldn’t work for- so they decided to go into the garment business. And of course they ended up very, very large in the garment business and still are, still are.

00:58:41 - Inspiration for Life Path

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Partial Transcript: Voice: I have a couple of follow up questions going back to your uncle’s factory in New York that you were talking about. Do you feel like your uncle was your biggest inspiration to kind of lead you on the path that you ended up following?

BF: No. The only inspiration he gave me was he gave me knowledge. My mother said to me, stay with your uncle, some day the business will be yours. He was never married. When he was 55 or 60 years old he got married and married a very wealthy woman and shut the business down.

Voice: She shut it down before you had the opportunity to take it over.

BF: Yes. So I did the right thing.

01:00:12 - Methods Work—Achieving Efficiency & Standardization in the Business

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Partial Transcript: BF: My specialty was engineering, time and motion studying piece rates, methods work. I was very, very good at that.

GE: Tell us what you mean by methods work.

BF: Well a girl- somebody came to work for me and I didn’t know if she could sew. She sat down at the machine and I knew exactly how I would tell her to pick up this one and over that one. I knew this. And she sat down and put two pieces together and shook her head no. She did it again and shook her head no. Then she did it the way I would have told her the third time and she shook her head yes. That’s what I did. When you walked into my factory, let's say we had 6 sleeve setters, 6 pocket setters, if you came and you looked at them, all 6 would be doing them exactly the same way.

SC: That’s efficiency.

GE: Yes, I was going to say. That’s efficiency and standardization.

01:03:21 - Bernie's Values and Creative Inspirations

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Partial Transcript: SC: So my first question is, what has made you feel the most artistic in your life? And I mean that in that sort of metaphoric sense of creativity, completion, you know, sense of satisfaction in your life.

BF: Well, my wife's the only one in the family with musical talent, and she inspires me. As a matter of fact, on June 20th, she's going to become a bat mitzvah. And we're looking forward to that. And of course, now my grandchildren inspire me — in very small ways.

SC: And what do you value most in life?

BF: Well, other than the work that I did all those years, my family.

01:04:23 - How the Garment Industry Has Impacted the Allentown & Jewish Communities

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Partial Transcript: GE: And one other question I was wondering, in terms of the community, 50 years ago, this community had much more industry and small industry. Now there's much, much less of it. How do you think that has impacted the community? The broad community — and actually, the broad community and maybe more specific- and then two things, the broad community and then also how about the Jewish community? Do you think the Jewish community has been impacted by this?

BF: I don't think so. Because, as I started saying, the Jewish community couldn't do other things. Today they can. So they're not as impacted by not having garment factories.

GE: And how about the broad community? Do you think our community just now has other things? Is it in any way been diminished or maybe it's even stronger or better because we don't have those factories? What do you think? Any thoughts?

BF: It doesn’t affect me, I don’t think it affects other people.

01:05:48 - What Was Your Biggest Challenge Professionally?

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Partial Transcript: Voice: Aside from having to move around a lot, going to the different factories around the country, what do you feel like your biggest challenge was professionally, aside from that? Like, internally within the factories that you had to work in?

BF: Well, owning my own business, and being successful, and that's what I was happy to do.

Bunny: That was your biggest challenge?

GE: Was that a big challenge because of the risk?

BF: It was. First thing I had to do when I decided to buy a business was go to the bank and borrow money. I had never done that in my life. And fortunately, my mother, who at that time was in her eighties and living alone in New York — well not exactly alone, she had a boyfriend — but she had some money saved and I said to her I could use some money to buy my business

01:08:30 - Bringing Methods Work to Portugal

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Partial Transcript: BF: One place, okay, one place when I was working in Tennessee, my boss sent me to Portugal for a month. He said there was somebody who wanted to make some housecoats for us, and I said- and he said he doesn't know anything about making housecoats, want to go show him? So I said, okay. And I was there for a month, and I like to say that for a month I was God. Because in Portugal, I walked in, I went to see the sewing company in Lisbon and I said, “I’m going to need to buy some sewing machines.” And so, “What do you need?” And I gave him this list for about 20 machines, and he looked at me and said, “I haven’t got this many machines.” He said, “It'll take me a couple of weeks to get them.” I said okay — I mean, they didn't have it. And you know what a cutting table is? We had a- the factory that I went to, the man was making pillowcases, so his cutting table was about six yards long — you know, pillowcases. And we needed a 14 yard table for the house dresses. So I said, “Okay, we have to buy some lumber. What's the cheapest lumber to buy here?” And they said, “Mahogany!” So we built the mahogany cutting table, probably the only one in the world, and it worked fine. And when I came from New York to go to the factory, I brought a bunch of attachments that you put on the sewing machine. One was a cord piper.

01:16:27 - Introduction—Bunny (Helen) Filler

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Partial Transcript: SC: So would you state your full name, when you were born, and where you grew up?

Bunny Filler: Well I’m not gonna tell you when I was born.

SC: Okay, that’s fine.

Bunny: My name is Helen Filler, but nobody calls me that and nobody knows me by that name. My name is Bunny. I got that nickname many years ago when I was a camper and it stuck.

01:17:07 - Bunny's Family History

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Partial Transcript: Bunny: My mother and father — my mother's name is Frieda Thelma Kraft, no relation to Kraft Foods unfortunately. My father's name is Julius Alexander. My son is named after him. And my grandparents on my father's side — my paternal grandfather was a Yankee, which is very unusual. He was born here. My paternal grandmother was born in Lithuania and they met here in this country. My paternal grandfather-

GE: Do you know any names? So like you're-

Bunny: Harry. I'm named after Harry, that’s where Helen came from. Harry, and my grandmother's name was Lena Platt and her family was- wound up in Harrisburg.

GE: Okay, and Lena Platt- she was the one, they were from Lithuania.

Bunny: She was from Lithuania originally, yeah.

01:24:15 - Education and Career in Early Childhood Education

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Partial Transcript: SC: So where have you worked in your life?

Bunny: Well, I went to, I went to P.S. 11, went to William Howard Taft High School, and then I went to Boston University. And I became an early childhood- I was an early childhood major, and I taught kindergarten in New York for five years. And then my Prince Charming came and we got married, and we came to- and he helped me find a job here. He called places for me because I was still in New York, and I got a job in the Allentown School District. Otis Rothenberg I think interviewed me and he wanted to give me a first-grade position, and I looked at him square in the eyes — I don't know how I got the nerve — and I said, “I'm going to be a brand new bride. I don't know a soul in Allentown. I don't know anything. But I am a wonderful kindergarten teacher, and I've been doing it for years. I really don't want something new.” He went and looked up something. He said, “Fine, you can teach kindergarten at Lehigh Parkway.”

01:27:44 - "Mr. Bunny"—Bernie's Contributions to the Jewish Community Center & Jewish Day School

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Partial Transcript: Bunny: My husband supported me three-hundred percent. He loved the fact that I was there. He came to every program I ever did. He made the costumes, talking about his factory, he made all our costumes for us. We used to do Purim and we used to do parody shows. And he did Snow White and the Seven Dwarves. He did the music, really did all of it. He made all the costumes for us. He's been a wonderful, wonderful, wonderful husband. He really has been, I’m very lucky.

SC: And the Center has been so successful.

Bunny: Excuse me?

SC: It's so successful.

Bunny: Yeah, it was, it was really good.

BF: As a result of her teaching there, to this day, I'm still- she used to introduce me to her children. And to this day now, because the parents are now grandparents, they still call me “Mr. Bunny.”

01:29:09 - Changes in the Landscape and People of Allentown

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Partial Transcript: SC: How do you see the community, the wider community and the Jewish community, changing over time? And Allentown, perhaps?

Bunny: Well Allentown has grown tremendously. When we first came here, I had to go down to King of Prussia- not King of Prussia, Plymouth Meeting to buy clothes for my little boy. I mean, there was nothing — there were two shops here, the Children’s Shop and I think Clymer’s Carousel. And there was nothing else, there was no mall, there was nothing. So it's grown tremendously that way. You know, I've seen a lot of people coming in from the area, a lot of transplants here. So that's changed. How do I see the whole community? It's not just the community, it's society. Everything is very different today. Sometimes I wish I could go back in time. I think, you know, we've become a little bit too casual and a little bit too disrespectful. The kids, adults as well. I saw it in parents as well as children.

01:30:30 - Bunny's Values and Creative Inspirations

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Partial Transcript: SC: So what do you value in life? This is going to beep soon, that’s why I…

Bunny: What do I value in life? What Bernie said, I mean, I value my family, my husband first and foremost, my children, my grandchildren, my synagogue that I have seen growing now. We've been through some very hard times and it's now coming back thanks to a wonderful, wonderful rabbi. And I just you know, I just think it's really, really important. It's been our social life. And I value my friendships. As he said, my synagogue has been such an integral part of my life, all of a sudden at this old age, I decided I was going to become a Bat mitzvah all by myself. No classes, no nobody else, just me. And it's been a very, very surreal but incredibly fulfilling experience. I never would have dreamed this. And I never belonged to a synagogue growing up. Nothing. So that makes it even more special for me. It really does.

SC: And what makes you feel the most creative, artistic, satisfied? I mean, I think you sort of said that, but anything else?

Bunny: I mean, I don't look at myself as a creative individual. I don't- I mean I don’t-, well when I think of creativity, you know, I think of artistic, making things, and coming up with all these wonderful ideas. Sometimes I am, I gave him the most wonderful 80th birthday party, and I'm not patting myself on the back. We did it together and it was fabulous, fabulous.