Nathan and Marilyn Braunstein, December 12, 2015

Muhlenberg College: Trexler Library Oral History Repository
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00:00:00 - Introduction—Nathan Braunstein

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Partial Transcript: SC: Okay, would you- Ready? Would you start by telling your full name, where you were born, and when you were born?

NB: My name is Nathan Braunstein. I was born in Linden, New Jersey, on August 21st, 1927.

00:00:24 - Nathan's Family History

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Partial Transcript: SC: And can you tell me about your family, as far back as you know — where they were from, who they were, what they did?

NB: My mother came to the United States from Warsaw, Poland. And my father came from a small shtetl called Bludova [?] in Poland also. And they met in the United States. The beginning of my mother's story is a little different than my father's story. My mother was married at the age about I would say could have been 15 or 16 to a man that lived in her shtetl. And when the- after they were married, she had a son by the name of Harry. And this man, I'll call Mr. Retarsky, [?] decided to go to the United States and then call for my mother and his son later.

00:06:39 - Nathan's Education

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Partial Transcript: SC: So could you talk a little bit about your schooling, you know, when you grew up, go through your life?


NB: My schooling was...a maze of schools. The reason for that is when you were- when you managed apparel factories in those years, the owners would want to have someone get their factories running straight and good, and then they would no longer want the expense of having a manager. So we moved around a lot in my life. I must have gone to four or five different elementary schools in my life, and junior high schools

00:08:14 - Moving to Allentown, PA

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Partial Transcript: SC: So do you remember when you came to Allentown, when your family came to Allentown?

NB: Certainly. I was 17 when I came to Allentown. My father had died a couple of months before, and my brother from my mother's side was working here for his father, who owned the factory. And my brother was kind enough to have us live with him and his mother — you know, my mother and his family.

00:09:00 - Early Experiences in the Apparel Industry

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Partial Transcript: SC: Did you work any place before you got into the business and then I'll pass it over.

NB: Well, I did some work for my brother's father — I worked in the office, which was...

SC: Yeah, that was it. You weren't a paper boy or anything like that? You didn’t work before [the business] — any casual jobs or anything?

NB: I did some odd jobs. I worked at the school a little bit.

SC: At your high school or at Lafayette?


NB: When I went to Lafayette.

00:11:18 - 1951: First Business Fails

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Partial Transcript: GE: You're saying you did not want to stay there as an employee, you wanted to go out on your own and start your own type of business?

NB: Well, I knew that I was going to be in business. I always knew that.

GE: And I'm just curious, what made you decide that? What reasons? What do you think contributed to that?

NB: Well I gave up education. I felt I was good enough to make my mark in the manufacturing field.

GE: And did you know you were going to be — given you were working already in the apparels — did you know you were going to be in the apparel business?

NB: Well there was a need. Most of the people that made dresses and sportswear would have to send extra material to New York to have belts made for the garments. So I felt there was a need for someone to do that [locally] in Pennsylvania and the Northeast.

00:14:07 - Nathan's Brother—Creating a Family Business

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Partial Transcript: NB: In the meantime, my brother on my father's side also went out on his own and he closed that factory. So we got together, and we started another belt company. And from that — he worked on the inside and I worked on the outside — and we started to build a business.

GE: So do you feel that between what happened, where your business went under, and then spending the year working at the belt company, then you started to really-

NB: Which gave me more pointers about belts and things.

GE: Right, about what would succeed, about what you would need.

NB: And that was enough.

GE: How about your brother? Did he have- I mean, he had general, you know, inside experience from the factory.

NB: My brother was a garment cutter. That was his trade. He cut the fabric to make garments, I got that he got the fabric to make garments, but then he had a little sewing factory, which also didn't do well.

GE: And with the belts, what he would need to do on the inside, he had all that-

NB: He liked my idea about the belts, and we started up. Very small.

00:15:56 - Building the Business—'Kickbacking'

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Partial Transcript: GE: And so, want to tell us a little bit about that progression?

NB: Well he and I did everything in the factory except sew, so we got a few girls that stuck with us throughout my career, actually. Got a few girls, and they came and sewed for us, and we put the belts together and gradually grew. What's the strange thing is: all the people that I thought that we would get business from locally was very difficult to get the business from them because the manufacturers in New York controlled [them], and they wanted the belts to come to New York rather than have someone making them in Pennsylvania, even though they could save money. And I had to break through that. I did that with a lot of badgering, nagging, and making a pest of myself. I was likeable.

00:18:35 - Fashion in the '50-80s: Women's Shirtwaists, Men's Slacks

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Partial Transcript: GE: And you want to tell us, share with us a little bit why at this time in this — you know, especially in the 50s — just tell us a little bit about the kinds of clothes that the women were wearing and the shirtwaists, dresses, and the belts, because many of us don't necessarily remember that.

NB: I don’t know how to explain that. The shirtwaists was a bonanza, started by the Villager Company — you remember the Villager?

GE: I do.

NB: And everybody made shirtwaists, and shirtwaists was a bonanza for belt manufacturers. And that's what started to grow my business. Really grew it. And then what made it even bigger is men’s slacks — [men] would put belts on their slacks. Men’s slacks manufacturers would be putting their own belts on slacks. So I learned to cover the men's market, too.

00:21:47 - Product, Label, & Clients

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Partial Transcript: GE: So just so I understand, when you were doing it more, where you were selling it to the manufacturer, in a sense it was just part of the garment, right?

NB: Right.

GE: Where the second time, when it's the retail, that's where you were selling it where it's an accessory that somebody bought separately.

NB: Well I never used our name.It was the store name or…

GE: Or the brand name. Well especially the first time.

NB: Whoever we made it for.

GE: When you did retail, that was probably the store name, correct?

NB: Yeah. We made a lot of belts for the Limited. For the Limited Express, for...

00:22:41 - Decline of the Business

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Partial Transcript: GE: And when did you see things begin to get more challenging because of, you know, the competitors going overseas?

NB: The 90s, the late 90s.

GE: Oh that was already that late?

NB: ‘91, ‘92.

GE: So it really thrived, then, through the 80s. And it was really not until the ‘90s that you were really being challenged. Okay, and then a little bit [of] what happened? What happened and how fast did things start going down?

NB: Pretty fast. Pretty fast. In fact, when I got the idea that I should sell — it took me two years to really make up my mind. I should have sold when I got the idea.

GE: When did you finally sell?

NB: ‘93.

00:23:54 - Nathan's Clients (cont'd)

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Partial Transcript: GE: Nate, want to share with us some of the different manufacturers, different brands that you produced- that you manufactured for? You just said a few, but we didn’t get it on tape.

NB: David Crystal. I don’t even remember the names anymore.

GE: Evan Picone.

SC: John Meyer of Norwich.

00:25:05 - Employees

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Partial Transcript: GE: How many people did you have working at the factory at its peak?

NB: At the height, 200.

GE: Wow. And was it mostly the operators or like- what did the work workforce consist of?

NB: Well, at the beginning it was a lot of operators; but then I didn’t need as many operators.

GE: Because the machinery…?

NB: In order to fight what was going on in the Middle East- [I mean] in Asia, I must have spent close to a million dollars just in automatic machinery — to make billions, but to no avail.

00:27:37 - Niche Success of the Belt Business

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Partial Transcript: GE: At its peak, when you were making- when you were getting orders of the 200,000 things — how many other belt producers were there in the area? Were you still the only one?

NB: Only one. Because it's a specialty thing. That's why I wanted to do something different. I didn't want to make a dress like everybody else was making it. Right. Right, right.

GE: You really carved out your own niche, your own specialization.

00:29:20 - Producing for the Manufacturers Versus Retailers

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Partial Transcript: GE: Nate, you had started out working with manufacturing; then, when you had to, also introduced [your belts] into the retailers. What were some of the new challenges for you?

NB: New challenges were when you dealt with retailers, you didn't deal with owners — what you dealt [with] was buyers. And if you learn about kickbacks, that's kickbacks! Well I learned how to deal with buyers, that’s all. It’s just simple. And every time a new buyer came in, we’d have to start from scratch all over again.

GE: And I assume buyer's turnover. In other words, the owner stays, but the buyers — it's constantly a new market.

00:32:14 - Nathan's Involvement in the Jewish Community—Hadassah & the UJA

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Partial Transcript: GE: So do you want to share with us a little bit about your community involvement? ‘Cause that was another big part of your life.

NB: Well, we'll go back to Hadassah.

GE: That’d be great.

NB: Hadassah was my building stone, for getting above. What I feel that I could do for the Jews, myself.

00:42:37 - Introduction—Marilyn Braunstein

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Partial Transcript: SC: Today is December 12, 2015, the interview with Marilyn Braunstein. And I'm going to start with your background. Can you tell me as much about- first of all, your full name and your date of birth and where you were born?

MB: Okay. My name is Marilyn Kobrovsky Braunstein. I am a native Allentownian. I was born here at Sacred Heart Hospital in 1930, which makes me 85 — 85 happy years. I'm very happy to be part of this interview that you're doing.

00:43:39 - Marilyn's Family History

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Partial Transcript: SC: Can you go back just a little bit and talk about your parents, your brothers and sisters — your parents and grandparents, what their names were and where they were born?

MB: My paternal grandparents name is Lazar and Lena Kobrovsky. They were born in Russia, Poland- I don't remember. I don't remember the town, but my Grandfather Lazer came to the United States by himself and left my grandmother and my father and his sister in Poland. And he came by himself. He came to Allentown because he had a landsman [Yiddish-- someone from the same town back in Poland/Russia] here. I guess that's how everybody kind of arrived here. And his landmans was Edward Schneider, who was in the . . . I guess in the junk business or peddling or something. And he lived in his house until 1902 or 3, I’m not sure. Until he brought my grandmother and my father over to this country and then they were out on their own.

00:52:43 - The '40s: Anti-Semitism at Muhlenberg Elementary School

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Partial Transcript: SC: Can you talk a little bit about where you were born and, you know, your- well you talked about your birthday, but your early life — what you remember, where you went to school, and how eventually how you met Nate.

MB: For some reason, all the Jews in Allentown lived on South 16th Street. That was where everybody moved. My father, being different, moved us to 22nd in Allen — there were no Jews. None. Okay, so I went to this elementary school — Muhlenberg, which is still in existence — and there were maybe five Jewish kids in the school. They were not so wonderful to me. They didn't include me in things. And I never thought of it, anything of it. Just like when they picked guards for crossing the street, everybody got the job except me. It was kind of- that was my first experience with anti-Semitism.

00:55:50 - Meeting Nathan Braunstein at Allentown High School

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Partial Transcript: MB: Then we went to Allen High, which was a fantastic school in those days. Everybody who was living outside the city limits wanted to go to Allentown High. Through the years, the school deteriorated to not such a great place, but in those years it was wonderful. Morty Sher was one of our teachers. He was very involved with the Jewish community and the Center. He was a- was he an English teacher? I don’t quite remember. I met Nate when I was a senior in high school. He had just- or was I a junior? I don’t remember. He was from New Bedford, Massachusetts. He came to Allentown when he was a senior, and he came here because when living in New Bedford, his father suddenly passed away. So he and his mother came to Allentown because Nate had a brother living here who had a business.

00:58:44 - 1950s: Married Life at Tremont Apartments

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Partial Transcript: MB: Nate and I got married on August 6th, 1950. He was working for his brother and we moved to Tremont Apartments. Everybody, all the young couples, everybody moved [there] when they got married. It was really a nice place. I don't know if there were any Jewish people living there today, but it was filled with young Jewish couples — and then, maybe two years later, with the baby carriages.

01:00:11 - Marilyn Braunstein's Service to Hadassah

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Partial Transcript: MB: I think the first organization that I got involved with was the Auxiliary of the Jewish Community Center, because I always loved the Center. And then some of my friends — we had joined Hadassah too, which I belonged to — and then I became very active in Hadassah. Hadassah taught me to be a Jew. They taught me how to be as philanthropic as I could, because they always had quotas that we had to make, to send money to National. That was very important. And we always had National women come in and speak to us, and they really got us very enthused.

01:10:45 - The Women of Hadassah

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Partial Transcript: MB: I have a picture of all the presidents up to one that came after me. Mrs. Leonard was the founder, and her house is now the President's House of Muhlenberg. Beautiful house. I was never in it- yes I was, I was. She used to cook Hungarian meals for us. She was an elegant lady.

SC: So it was on Leh Street, it was the Leh Street house?

MB: This is Mrs. Leonard.

GE: This is Marilyn, next to the top.

SC: So if you want to talk about some of the other women, that’s fine.

GE: I remember you talking about it a little bit, about your experiences with Joyce Kitey.

01:16:37 - Marilyn's Values and Inspirations

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Partial Transcript: SC: So what do you value most in life? What have you valued in life?

MB: Learning how to give. Which it wasn’t really [Hadassah] — that was my husband. He taught me how to give. I always thought I taught him. But as it worked out... Anyway, after Hadassah, all my friends got involved with other things. I became active with UJA. And then I was Campaign Chairman and President of Hadassah. We would go out to different chapters in the area and speak. We were very famous. Allentown, everybody, I think, was envious of us.

NB: They were like the posse, going out, spreading Judaism.

01:18:14 - Nathan Braunstein's Opinion on Changes in Hadassah

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Partial Transcript: NB: Can I interject something?

SC: Sure.

NB: Hadassah became weak because the younger women started to have careers, to not- were not the stay-at-home moms that Hadassah grew with. That's what kept Hadassah strong in communities. But with the growing need, the need of two incomes in families, with women that had careers of their own, Hadassah itself became weak. It's still the biggest organization, women's organization, but it became weak because of that.