Marty Spiro, June 23, 2016

Muhlenberg College: Trexler Library Oral History Repository
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00:00:00 - Introduction—Marty Spiro's Family History

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Partial Transcript: SC: Today is June 23, 2016. An interview with Marty Spiro. Could you tell me your full name, and when you were born and where you were born first.

MS: Martin Fred Spiro. Born in Brooklyn, New York, 1933.

SC: And could you talk about your early life as far back as you know, and in doing so then perhaps start with your parents, grandparents, as many as you know, where they were from, when they came to this country, and then anything that you know about them: their education, what they did in life.

MS: Okay. Well, in 1905, my paternal grandfather came to New York, couldn't speak English. Came from Lodz, Poland, and became a peddler. and I asked him years later, I said, ‘Grandpa, you couldn’t speak English. How could you be a peddler and sell clothing?’ And he smiled and said ‘I went to the new Italian district in New York where they couldn’t speak English, and they thought I was the American.’ So in a few years he started a business, a knitting mill business, with his two brothers-in-law and became very successful. My maternal grandfather came from Munkacs, Hungary, about the same time, as a kid, he was 10 years old and was going to visit his uncle for the summer in New York, decided he never wanted to go back.

00:04:45 - The 60s: Early Business Ventures

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Partial Transcript: MS: And after college, I worked at Otis Elevator for years and decided it wasn't for me; I was an industrial engineer but I saw that in a large corporation, I didn't have the personality or the social skills to advance in the huge corporation like that. So around 1960, the opportunity came in Allentown with my brother-in-law, and I started a T-shirt factory, a small T-shirt factory. My brother-in-law is Dave Sussman. And we started about 1960 and struggled because we really didn’t know too much about the business. Everything we made we lost in mistakes. But about two years later, we started making money and became very profitable, and we did very well. And about 17 years later, we decided to split. My brother-in-law wanted to go into more styled goods - higher risk, higher profit. I was more conservative. I was content to be in the basic, simple, sportswear business where it never went out of style, and you didn’t have as much risk, didn’t have as much profit - that’s fine with me. So we each went our separate ways, and then I bought one of our contractor’s factories, called Hy Litwak, so I bought his factory, and it turned out, we found out early, Dave and I, he was very good on the outside. He was good at selling; I was worse than terrible at selling, awful. I was very good at running the factory, where that was his shortcoming. So it was a good partnership: he was on the outside, and I was on the inside.

00:07:36 - A Lucky Break—Meeting and Forging a Friendship with Department Store Buyer, Candy Seward

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Partial Transcript: MS: And about a year later, after I went on my own, I got a call out of the blue. And this is relevant to the book The Outliers by...

SC: Malcolm Gladwell.

MS: That’s right, Malcolm Gladwell, where his thesis is that people who really have made it, all have gotten help of one kind or another, either from people, or from situations, or from just luck. Well I had luck. A year after I went on my own, I got a phone call. The lady said that ‘my name is Candy Seward. I’m the buyer for Tallhimers. I've been trying to find out where your new place was.’ So I said, I know who you are. I’ve seen your name on orders for many years. She said ‘I’d like to see you in New York next week. I'll be in New York for Market Week, and I have an office at the AMC building,’ the Associated Merchandise Corporation. They were New York buyers for major department stores around the country. The largest being Federated Department Stores. So she said ‘my office is on the 11th floor, and I'd like to see you at whatever time.’ And I said sure. So I went in and met her, and she showed me what she wanted and writes out an order for about 400 dozen, a very large order. And I said ‘do you want a sample before I make it?’ She said ‘no, just ship me the same thing you’ve been shipping for years, it’ll be fine.’ So I did, and I had no illusions that I had sold her, that I became a salesman. She bought from me, but I didn't sell to her. So I never went after the other Federated on the 7th ave, seventh floor or any of the other department stores. Because I still felt after 17 years, you know, I’m not going to fool myself, I don’t know how to sell, so I never went after anybody else.

00:17:34 - Selling to Donna Mateer

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Partial Transcript: SC: Okay, would you go back and talk about your anecdote about Philadelphia?

MS: In Philadelphia, Mike Miller, my Pennsylvania salesman, said ‘I’m going next week to see Donna Matier at Strawbridge and Clothier there. She's a very good buyer, she's never bought from me. I go every year, she's very polite, looks at the line and gives me time and never buys, but I never give up. So she never buys, I never give up, so someday I'll get it when she needs me.’ So I said ‘okay Mike. So if she turned you down again, go through this ritual: ask her if she's going next week to the Omni Hotel in Florida for the import show, and she will say yes because all the AMC buyers are going to Florida, and after she says yes, say do you know Candy? You don't need a last name. It's like Madonna or Cher, you know no last name needed, do you know Candy? And she will say yes. Then the third thing is, ask Candy about our company.’ And he came back, and I said what happened? She didn't buy, and I said, did you go through the questions? He said ‘yes’ I did. And I said why don’t we see what happens. Two weeks later I get a call: ‘My name is Donna Mateer, I’m the buyer from Strawbridge and Clothier. I'll be in New York at the AMC building. I forgot what floor she was on and I’d like to see you.’ So I go, and she gives me a large order, and then I went back, I show it to Mike, and I said it is your account, you get the commissions, but she said she'd rather deal with the owner of the factory than the salesman. So he said great. So as long as I stayed in business, she became a very large customer and got to know her and her husband.

00:20:14 - "Marty the Knockoff Man"

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Partial Transcript: MS: And then a few years later, I had what some people would call an epiphany. I was in New York, Candy wanted me to make some new styles for her. So I made it, I made a sample, I brought it in, and I'm showing it to her, and I said this garment that was knitted was on a thirty-six gauge interlock machine with thirty singles comb cotton. And she said, look, I know what you're saying, don't tell anybody else that. I said ‘why not? Aren’t they interested in what they’re buying?’ She said ‘no,’ she said ‘I’ll tell you what they’re interested in. They're interested in good reviews from the merchandise manager every six months, promotions, bonuses, and raises. They don't care what machine made this garment.’ I said ‘oh my God, this is, why didn’t I know this 20 years ago, I could have been a salesman.’ So she said ‘your job is not selling garments, your job is to make the buyer look like a star in her department store. If you do that, the business will come. You make her look good where she can get good reviews, promotions, raises, and bonuses and you'll do well.’

00:26:46 - From Sportswear to Banking—Becoming the Director of the American Bank

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Partial Transcript: MS: It lasted for a long time, and 1982 I discovered I had a gift for analyzing bank stocks, financial statements. And I started investing in that. And without this one lady, leveraging Candy, I could analyze all I wanted, I wouldn’t have any money to buy. So I was able to buy bank stocks, and in the five years, I was doing better investing than I was in the factory, so I sold my factory in 1987, and got out of that business. And then went into bank investing and went on the boards of a couple of banks. Then about nineteen or twenty years ago, Mark Jaindl, who was doing the same thing as I, as well as being in the turkey business, he was investing in bank stocks-- Mort Levy had introduced us a few years ago. We hit it off. He would analyze a financial statement, I would make notes, and then we’d compare, and we worked together very well for five years. Then Mark left the family business. He went to work as an investment banker in New Jersey for a large firm and they bought other companies. And one of the companies they bought was a company in Texas that had a contract with the federal government to rationalize all these threats that they closed down and that meltdown when the thrifts were borrowing short and lending long and the interest rates rose, and they were losing money and some of them were seized by the government.

00:30:07 - Family History (cont'd)

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Partial Transcript: SC: Could we go back beginning to tell names of your parents, grandparents, etc. If you know actually when they came, you did say that, where they came from, if you didn't say it.

MS: Yeah, I told you that my paternal grandfather came from Lodz, Poland. My maternal grandfather came from Munkacs, Hungary.

SC: What were their names?

MS: My maternal grandfather was Max Weinberger, and my grandfather, my father's father, was Harry Spiro, and went by his Yiddish name, Yicheel, so my father and my Uncle Manny used to call him ‘Cheel.’

SC: Do you know their wives’ names?

MS: Yes.

SC: Their maiden names?

MS: My grandmother's, my mother's mother's maiden name was Goodfriend, and my father's, my grandmother, my father's mother was the Throap or Trop.

00:36:52 - Jack Spiro's Knitting Mill in Lowell, MA

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Partial Transcript: GE: So now this is actually about your, really more about your dad, I had a couple of questions. I thought that was really interesting that you mentioned that there were incentives that you went to Lowell, your family and do you know anything about the incentives-- was that from, who that was . . . how that was structured . . . how that worked that your dad set this knitting mill up in Lowell, Massachusetts because that's obviously the big textile area before Brooklyn.

MS: There might have been tax incentives in Massachusetts for them to come up. I'm sure there must have been tax incentives. And I think the state paid to move the factory up there.

GE: Okay, okay, and so your family was there it sounded like for about 15 years?

MS: 1936 to 1950.

GE: Okay, so about 14 years, and then you said they came here and they opened a knitting mill, is that correct? T-shirt?

MS: Well they opened...my uncle opened a knitting mill as part of his business...

GE: Right, right.

MS: ...and my father worked for him.

GE: Okay, so it was a knitting mill, not a T-shirt company.

MS: No, it was part of the T-shirt company.

00:38:41 - 1960: Starting the Business with Closeout Cloth

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Partial Transcript: GE: And what you and your brother-in-law started was that similar to that T-shirt business?

MS: No, no. What we did, we bought closeout cloth. Somebody made a mistake. The shade of blue was a slight different from what the buyer wanted, they wouldn’t take it, so we went to dealers who bought that, and there was a big one in Allentown, S. Levine and Sons. We did business with Levines and New York fabric companies that bought closeout cloth, so we had a big break on the cloth. The labor we had to pay the same as anybody else, but a big [cost] break was the cloth. And on the main floor, budget sportswear if the shade of blue was a little bit off, it didn’t matter. Blue was blue. So we just make sure that if there were 30 stores, one shade of blue would go to one store and another, so you wouldn’t have twenty different shades of blue in the same rack- - it looks awful. So that was our big edge on cloth. So when the lady brought me that skirt to make, it was like the cost was like 90% cloth was our big…

GE: Competitive advantage.

MS: ...advantage. And the sewing was practically nothing, so we had a tremendous profit item on that one. That was great.

00:41:04 - Business Timeline

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Partial Transcript: GE: Okay, and so just to get a little bit of a timetable then you were in business with your brother-in-law from 1960 to 1977.

MS: Yes.

GE: And then on your own from 1977 to 1987?

MS: Yes.

GE: And then at that point you sold your business, and I'm assuming that was early enough that your business was able to sell at a good price?

MS: Yes. And I had no idea, but it wasn't too long after that, three years after that, that all that business moved to the Orient…

00:41:51 - Marty Spiro's Contractors

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Partial Transcript: GE: Right, so some of the contractors that you worked with, some of the sewing contractors that you were giving them business in the area, who were some of those names?

MS: One was, let’s see, I know one was Reilly [?], but I know some went to Gerson Lazar, who needed some business, and then a fella named Mickey Stupak in Allentown. And there was a place in Egypt, Pennsylvania. I forgot the fella’s name, but we used him, and we used Hy Litwak before his factory and then Shirley Israelite had a factory, a contracting factory, we used her. And those are the ones that come to mind.

GE: Right, okay, okay, good so you kept, you became their customer for a while.

MS: Yes.

00:44:46 - Marty Spiro's Creative Inspirations and Values

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Partial Transcript: SC: So the last two questions, first of all, what has made you feel the most creative in your life?

MS: Creative? Well I guess in the business you’re supposed to say I guess being financially successful, it gives you a sense of self-worth. It isn’t the money, it's just knowing that you’ve accomplished something with your life, been creative. If I had made less money, I would have had the same satisfaction. But knowing that I succeeded in what I did, that's what gives me some pleasure.

SC: And the last one is what you value most in life?

MS: I always say seeing that my children and my grandson have grown up to be wonderful people, and my daughter-in-law is a wonderful person.